About me
A designer who builds, bridges and leads.
I’m a senior experience designer based in Folkestone, Kent, currently at Holiday Extras where I work across Brand, Product, Growth and Technology.
My work spans customer discovery, AI-powered tooling, design systems, 3D production and high-impact creative campaigns.
I lead workshops, shape product direction, mentor designers and regularly represent the business at partner and internal events — bringing engineering thinking to design problems and creative thinking to technical ones.
Disciplines
Experience
Skills & expertise
Broad range. Deep capability.
Experience Strategy
- Discovery & UX research
- Workshop design & facilitation
- Customer interview synthesis
- Problem framing
- Journey mapping
- A/B experimentation
AI & Creative Technology
- Agent Builder (Anthropic)
- VEO3 / Runway ML
- AI image generation
- AI-assisted page building
- Diffusion & spatiotemporal
- Prompt engineering
UX/UI & Product Design
- Figma (expert level)
- Figma Make
- Design systems & tokens
- Accessibility (WCAG 2.1+)
- Interaction design
- Responsive / mobile-first
Motion & 3D
- Blender
- Lottie / After Effects
- Microinteraction design
- 3D modelling & texturing
- Photorealistic rendering
- Video compositing
Brand & Campaign
- Brand identity
- Campaign systems
- Adobe Creative Suite
- Tone of voice
- Partner-facing design
- Photography direction
Systems & Tooling
- Internal tool development
- Imgix / asset optimisation
- Google Workflows
- Jira integration
- CMS & asset management
- Deployment & production
Latest performance review — scored against Level 11
What colleagues say
“George regularly blows me away with the ingenuity of his ideas. He is fast to explore concepts, confident experimenting with new approaches, and very comfortable working in ambiguous or unfamiliar territory.”
“You are amazing at creative ideas — but I've been so impressed by how far you can take them and build them out into amazing concepts.”
“A huge asset to the team, consistently demonstrating the HX values of Be pioneering, Be courageous, and Be one team.”
How colleagues describe me — 360 feedback
Get in touch
Let’s build something worth talking about.
Whether you’re looking for a senior designer to lead a team, shape a product, innovate with AI, or create campaigns that cut through — I’d love to hear from you.
gaholness@msn.com →Quick facts