George
GEORGE HOLNESS ✦ GEORGE HOLNESS ✦ GEORGE HOLNESS ✦ GEORGE HOLNESS ✦ GEORGE HOLNESS ✦ GEORGE HOLNESS ✦ GEORGE HOLNESS ✦ GEORGE HOLNESS ✦ 

Senior creative designer bridging Product, Brand, AI and creative technology.

I turn ambiguous ideas into tangible, scalable experiences — from customer discovery and AI-powered tooling to motion, 3D production and high-impact campaigns.

View work ↓Say hello
2.2M YouTube viewsD&AD submissionAI · Motion · 3DWCAG accessibility
75–90%
image size reduction
+2.01%
session-to-search lift
1500+
AI shots generated
George Holness

About me

A designer who builds, bridges and leads.

I’m a senior experience designer based in Folkestone, Kent, currently at Holiday Extras where I work across Brand, Product, Growth and Technology.

My work spans customer discovery, AI-powered tooling, design systems, 3D production and high-impact creative campaigns.

I lead workshops, shape product direction, mentor designers and regularly represent the business at partner and internal events — bringing engineering thinking to design problems and creative thinking to technical ones.

gaholness@msn.comFolkestone, Kent

Disciplines

UX Strategy & DiscoveryAI-Assisted DesignMotion & Microinteractions3D & Visual ProductionDesign SystemsAccessibility (WCAG)Brand & CampaignWorkshop FacilitationPrototyping & ExperimentationStakeholder Mentorship

Experience

Digital Product Designer
Holiday Extras · 2022 – Present
Lead cross-functional design across Product, Brand, Growth and AI innovation. Partner with senior leaders to embed human-centred and inclusive design across squads and platforms.
CRM Marketing Executive (Maternity Cover)
Gatwick Airport · 2022
Planned and delivered high-volume targeted campaigns in Marketing Cloud; supported platform unification to improve UX.
Trust Marketing & Communications
Turner Schools Trust · 2020 – 2022
Managed the Trust's web estate, led website redesigns, and coached staff on CMS and Adobe products.

Selected work

Projects that prove the thinking.

From AI-generated films with 2.2M views to design system governance, performance tooling and 3D production.

Snoutie
AI & Creative Technology

Snoutie

2.2M YouTube views in 6 days. 1500+ VEO3 shots. D&AD submission. AI-assisted 30-second advert with Nick Angell Productions.

AIVEO3VideoBrand
HX PICK & Football Campaign
Systems & Campaign

HX PICK & Football Campaign

Real-world match outcomes change site banners in real time. HX PICK built as a centralised asset hub for Brand, Email and Marketing.

CampaignReal-timeSystems
SICO 3D Environments
3D & Partner

SICO 3D Environments

Photorealistic 3D environments and product visuals. Full photoshoot direction and educational video production for SICO.

3DBlenderClient
Heha Squawker
3D & Brand

Heha Squawker

Character design and 3D visualisation for the Squawker mascot, working with Creative Director and Head of Brand.

3DCharacterBrand
Airparks 3D
3D & Visualisation

Airparks 3D

3D illuminated signage renders enabling the brand team to visualise physical concepts before production.

3DBrandPartner
Accessibility

Design System Accessibility

Led WCAG implementation across the Holiday Extras design system. Earned edit access. Mentored designers in contributing compliant branches.

WCAGDesign SystemGovernance
AI & Creative Technology

Insurance Wizard AI

AI-powered agent built in Agent Builder to guide customers through complex insurance questions. Demoed live.

AIUXInsurance
Partner & Campaign

Year in Review

Spotify Wrapped-style site built in Figma Make for partners — interactive, shareable across email and social.

Figma MakePartnerCampaign
AI & Systems

AI Page Building

Defined an AI-assisted page-building framework — component styling, behaviour and interaction logic forming the foundation for engineering implementation. Celebrated by CEO.

AISystemsDesign System
Blazin Squad UX
Product & Experimentation

Blazin Squad UX

+2.01% and +0.81% session-to-search. Embedded designer in a product squad delivering A/B tested improvements.

UX/UIA/B TestingProduct
Experience Strategy

Add-ons Workshop

Facilitated a 23+ stakeholder discovery workshop generating 40+ ideas and shaping roadmap direction for the Add-ons journey.

WorkshopResearchStrategy
Tools & Performance

Imgix Optimisation

75–90% image reduction. 65% video reduction. Built and deployed company-wide via Google Workflows, working directly with CEO.

ToolingPerformanceSystems
AI & Events

AI Arcade

Custom token-based interactive app for Connect Week. Built in two weeks — attendees collect and redeem digital tokens.

AIAppEvents
Growthcast 3D Duck
3D & Motion

Growthcast 3D Duck

Fully custom 3D rubber duck animation for Growthcast — modelled, textured, lit and rendered from scratch.

3DAnimationBlender
Connect4 HX
3D & Brand

Connect4 HX

Custom 3D Connect 4 game modelled in HX brand colours for internal events and team engagement.

3DBlenderBrand

Skills & expertise

Broad range. Deep capability.

Experience Strategy

  • Discovery & UX research
  • Workshop design & facilitation
  • Customer interview synthesis
  • Problem framing
  • Journey mapping
  • A/B experimentation

AI & Creative Technology

  • Agent Builder (Anthropic)
  • VEO3 / Runway ML
  • AI image generation
  • AI-assisted page building
  • Diffusion & spatiotemporal
  • Prompt engineering

UX/UI & Product Design

  • Figma (expert level)
  • Figma Make
  • Design systems & tokens
  • Accessibility (WCAG 2.1+)
  • Interaction design
  • Responsive / mobile-first

Motion & 3D

  • Blender
  • Lottie / After Effects
  • Microinteraction design
  • 3D modelling & texturing
  • Photorealistic rendering
  • Video compositing

Brand & Campaign

  • Brand identity
  • Campaign systems
  • Adobe Creative Suite
  • Tone of voice
  • Partner-facing design
  • Photography direction

Systems & Tooling

  • Internal tool development
  • Imgix / asset optimisation
  • Google Workflows
  • Jira integration
  • CMS & asset management
  • Deployment & production

How colleagues describe me — 360 feedback

CreativeInnovativePioneeringDecisiveProactiveReliableGenerousTrustedA go-to personOperating beyond levelBridges disciplinesBuilds team capability

Get in touch

Let’s build something worth talking about.

Whether you’re looking for a senior designer to lead a team, shape a product, innovate with AI, or create campaigns that cut through — I’d love to hear from you.

gaholness@msn.com →

Quick facts

LocationFolkestone, Kent, UK
Current roleDigital Product Designer at Holiday Extras
Available forSenior / Lead roles · Freelance · Consulting
Phone07576 592 292
© 2025 George HolnessSenior Brand Experience Designer · UX · AI · Motion · 3D · Accessibility