Sam Sills Going For Gold
Holiday Extras
2D Animation
Illustrator
After Effects
Holiday Extras (HX) sponsored Olympic athlete Sam Sills and requested a loading screen to celebrate him as part of their campaign. The brief was open-ended, giving me creative freedom. Researching was my favorite part of the project as it helped me understand the context and create something that did justice to both HX and the athlete. They wanted an Illustrated, looping animation that would fit on a large monitor and phone. So the design needed to work reactively.
The Research
After meeting the athlete at previous events, I was aware that Sam Sills participated in iQ foil windsurfing, a new sport in the 2024 Olympic games that differs from traditional windsurfing. To ensure the project's success, I conducted research on the sport, spoke with stakeholders, and studied Sam Sills. As a result, I decided to reduce the size of the iQ foil windsurfing board while maintaining its unique shape and drew inspiration from Sam Sills' sail for the illustration since all wetsuits were dark in color.
The Results
I ended with a result that I was quite happy with, the animation still in my opinion felt true to the sport, brief and the Olympian. The things that I would have changed about the project, I would love to explored a way of include the iQ windsurfing board, but due to time constraints this was the final result.