A large-scale facilitated discovery workshop bringing together over 23 stakeholders from across Holiday Extras to explore the future of the Add-ons journey. The session generated over 40 distinct ideas, surfaced hidden assumptions, and produced a prioritised set of directions that directly shaped the product roadmap.
The session was designed from scratch — including warm-up exercises, structured ideation formats, and prioritisation activities calibrated to the group size and the ambiguity of the brief. The goal was productive divergence followed by confident convergence.
Managing a room of 23+ people across product, engineering, commercial, and leadership required clear framing, tight timekeeping, and the ability to synthesise competing perspectives in real time.
Over 40 distinct ideas were generated across the session — spanning quick wins, medium-term features, and longer-horizon strategic bets. Each was captured, themed, and synthesised into a structured output shared with leadership.
The output didn't stay in a deck — prioritised directions from the workshop were directly referenced in subsequent roadmap planning, giving the design-led process tangible commercial weight.
Outcome
40+ ideas generated, key roadmap directions agreed, and strong cross-functional alignment on the Add-ons opportunity space.