A performance and tooling initiative that transformed how Holiday Extras handled image and video assets at scale. I built an image cache workflow linked with imgix so teams can upload into structured buckets and generate optimised, SEO-friendly URLs — reducing image file sizes by 75–90% and video by 65%, and extending it into dedicated partner setups for Paultons Park and Warner Bros. Studio Tour.
Unoptimised assets were creating measurable page performance issues across Holiday Extras properties. Images were being uploaded at source resolution without consistent compression, format conversion, or responsive sizing.
imgix was selected as the transformation layer — enabling on-the-fly image resizing, format conversion to WebP/AVIF, and quality optimisation without changing existing asset workflows.
A Google Workflows automation was built to handle asset ingestion, transformation, and distribution — making the system self-service for non-technical teams while maintaining consistent output quality and format standards.
Working directly with the CEO ensured the project had the backing needed for company-wide adoption. The rollout reduced payload sizes significantly — contributing to faster load times and improved Core Web Vitals across the estate.
Outcome
75–90% image reduction, 65% video reduction, a self-service pipeline adopted across the business, and a repeatable model now serving partner asset management.