I designed and built a custom digital Christmas card experience for Holiday Extras partners, aimed at creating a more personal and memorable touchpoint during the holiday period — going beyond a static message to something that felt individually addressed.
The idea was a personalised digital card that goes beyond a static message — creating a more engaging and thoughtful experience for each recipient rather than a single broadcast asset.
I built the experience end to end, allowing each recipient's name to be passed through a unique link. When clicked, the card dynamically displayed a personalised message addressed to them by name.
I handled the full build, testing and deployment, ensuring it worked smoothly across devices and could be easily distributed to partners through existing channels.
The experience was designed to feel warm, human and on-brand — strengthening partner relationships through thoughtful personalisation rather than a templated seasonal email.
Outcome
A bespoke, personalised partner experience delivered end to end, demonstrating how small, well-crafted digital moments create stronger emotional connections than generic messaging.