Snoutie is a fully AI-assisted 30-second brand film created in collaboration with Nick Angell Productions. The project pushed the boundaries of generative video at commercial scale — producing over 1500 VEO3 shots to craft a polished, emotionally resonant ad that earned 2.2 million YouTube views within six days of launch and was submitted to D&AD.
The brief
The challenge was to produce a broadcast-quality brand film using emerging generative video tooling — fast, with no traditional crew or location shoot. The film needed to feel cinematic and emotionally authentic, not like an AI experiment.
VEO3 at scale
Over 1500 individual VEO3 shots were generated, reviewed, and curated across the production window. Prompt architecture, consistency frameworks, and iterative refinement pipelines were developed to maintain visual coherence and quality across every scene.
Collaboration with Nick Angell Productions
Working closely with Nick Angell Productions brought traditional commercial production expertise into the AI workflow — shaping narrative structure, pacing, and grade to lift the final film to broadcast standard.
D&AD submission
The film was entered into D&AD, reflecting the ambition to be judged against the best in class — not just within generative AI, but across the wider advertising industry.
Outcome
2.2M YouTube views in 6 days, D&AD submission, and industry recognition as a benchmark for AI-assisted commercial video production.